This shampoo gently cleanses hair all while effectively reducing color fade. Formulated for color-treated hair, to minimize color wash out and eliminate stripping! Dual-charged molecules create a protective shield to keep water from penetrating into hair, reducing fading of hair. The key ingredient to this plant powered formula, omega-rich apricot oil, nourishes and helps keep your hair soft, bouncy and hydrated.
Suitable for all hair types and textures, features Aveda’s own Pure-Fume aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences.

Benefits:

• Long lasting, radiant shine and color (8 weeks or 24 washes)

• Leaves hair leaving it silky, soft and shiny

• Suitable for all hair types and textures

• Vegan, Cruelty free, Silicone free, Free of sulfate cleansers